I. Name and address of the person responsible
The person responsible within the meaning of the Basic Data Protection Regulation and other national data protection laws of the member states as well as other provisions of data protection law is the Data Protection Officer:
Excellence Media GmbH
Phone: 02602 / 947410
Fax: 02602 / 9474111
II. General information on data processing
1. Scope of processing of personal data
We process the personal data of our users only to the extent necessary to provide a functioning website as well as our content and services. The processing of personal data of our users takes place regularly only with the consent of the user. An exception applies in those cases in which it is not possible to obtain prior consent for actual reasons and the processing of the data is permitted by statutory provisions.
2. Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for processing personal data, Art. 6 Para. 1 lit. a EU Data Protection Basic Regulation (DSGVO) serves as the legal basis.
Art. 6 para. 1 lit. b DSGVO serves as the legal basis for the processing of personal data required for the performance of a contract to which the data subject is a party. This also applies to processing operations that are necessary for the implementation of pre-contractual measures.
Insofar as the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c DSGVO serves as the legal basis.
Art. 6 para. 1 lit. d DSGVO serves as a legal basis in the event that vital interests of the data subject or another natural person necessitate the processing of personal data.
If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and fundamental freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f DSGVO serves as the legal basis for the processing.
3. Data deletion and storage period
The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage no longer applies. In addition, the data may be stored if the European or national legislator has provided for this in Union regulations, laws or other provisions to which the person responsible is subject. The data shall also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless it is necessary for further storage of the data for the conclusion or performance of a contract.
III. Provision of the website and creation of log files
1. Description and scope of data processing
Each time you access our website, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected:
- Browser type and browser version
- used operating system
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
The data is also stored in the log files of our system. This data is not merged with other data sources.
2. Purpose of storage
The data is stored for the purpose of error analysis.
3. Legitimate interest
Our justified interest in data processing also lies in error analysis and the maintenance of the possibility of using our website made possible by this.
4. Storage period
The data will be deleted after 7 days at the latest.
5. Legal basis
The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f DS-GVO.
6. Possibility of objection and removal
The collection of data for the provision of the website and the storage of data in log files is mandatory for the operation of the website. Consequently, there is no possibility for the user to object.
IV. E-mail contact
1. Description and scope of data processing
If contact is established via the e-mail address provided, the personal data of the user transmitted with the e-mail will be stored.
The data will not be passed on to third parties in this context. The data will be used exclusively for the processing of the conversation.
2. Legal basis for data processing
The legal basis for the processing of the data is Art. 6 para. 1 lit. f DSGVO. If the purpose of the contact is to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO.
3. Purpose of data processing
The processing of the personal data from email serves us exclusively for the processing of the establishment of contact. This is also the necessary legitimate interest in the processing of the data.
4. Duration of storage
The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is terminated when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
5. Possibility of objection and removal
The user has the possibility to object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.
The objection can be made by sending an email or using our contact form. In this case, we delete – unless we are legally obliged to store the conversation – all personal data stored in the course of establishing contact, including the objection.
V. Google webfonts
1. Content and scope of data processing
This page uses so-called web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as Google) for the uniform display of fonts. When you access a page, your browser loads the web fonts you need into its browser cache to display text and fonts correctly. This establishes a connection between the user’s connection and the Google server, so that the user’s IP address is transmitted to Google.
If your browser does not support web fonts, a standard font will be used by your computer.
2. Legal basis
The legal basis for data processing is Art. 6 para. 1 lit. f DSGVO.
3. Purpose of processing
The purpose of data processing is to present the contents of our website in a uniform, appealing font for a more user-friendly presentation. This is also our legitimate interest.
4. Prevention / termination of data collection
If you’ve already visited the page, you can avoid further transmissions to Google by leaving the page.
5. Adequacy decision
Insofar as data is transferred to the USA for the use of Google Maps, this is based on the European Commission’s adequacy decision of 12.07.2016 (C(2016) 4176) for the provisions of the Privacy Shield Agreement. Google has submitted to the regulations of the Privacy Shield, the certificate can be found here:
VI. Google analytics
1. Description and scope of data processing
This website lowsoft-shop.com uses functions of the web analysis service Google Analytics. Provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States.
We have activated the IP anonymisation function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area prior to transmission to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. We have concluded a contract with Google for order data processing for the purpose of using Google Analytics.
2. Legal basis
Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f DSGVO.
3. Purpose of processing
The purpose of data processing is to optimise our advertising and improve our website, in particular to enhance user-friendliness in order to make it easier for visitors to find their way around. This is also our legitimate interest.
4. Storage period
5. Objection/removal, prevention
6. Adequacy decision
Insofar as data is transferred to the USA for the use of Google Analytics, this is based on the European Commission’s adequacy decision of 12.07.2016 (C(2016) 4176) for the provisions of the Privacy Shield Agreement. Google has submitted to the regulations of the Privacy Shield, the certificate can be found here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI
VII. Rights of the data subject
If personal data is processed by you, you are the data subject within the meaning of the DSGVO and you are entitled to the following rights vis-à-vis the person responsible:
1. Right to information
You can request confirmation from the person responsible as to whether personal data relating to you will be processed by us. In the event of such processing, you may request the following information from the data controller:
- the purposes for which the personal data will be processed;
- the categories of personal data processed;
- the recipients or categories of recipients to whom the personal data relating to you has been or will be disclosed;
- the planned duration of the retention of the personal data concerning you or, if it is not possible to provide specific information in this regard, the criteria for determining the retention period;
- the existence of a right to rectify or erase personal data concerning you, a right to limit the processing by the controller or a right to object to such processing;
- the existence of a right of appeal to a supervisory authority;
- all available information on the origin of the data, if the personal data are not collected from the data subject;
- the existence of automated decision-making including profiling in accordance with Article 22(1) and (4) DSGVO and – at least in these cases – meaningful information on the logic involved and the scope and intended effects of such processing on the data subject.
You have the right to request information as to whether the personal data concerning you will be transferred to a third country or to an international organisation. In this context, you may request to be informed of the appropriate guarantees pursuant to Art. 46 DSGVO in connection with the transfer.
2. Right to rectification
You have the right to have your personal data corrected and/or completed by the data controller if the personal data processed concerning you is inaccurate or incomplete. The data controller must carry out the rectification immediately.
3. The right to limit the processing
Under the following conditions, you may request that the processing of your personal data be restricted:
- if you dispute the accuracy of the personal data concerning you for a period of time which allows the data controller to verify the accuracy of the personal data;
- the processing is unlawful and you refuse to delete the personal data and instead request that the use of the personal data be restricted;
- the controller no longer needs the personal data for the purposes of the processing, but you need them for the assertion, exercise or defence of legal claims, or
- if you have lodged an objection against the processing pursuant to Art. 21 para. 1 DSGVO and it has not yet been determined whether the justified reasons of the data controller outweigh your reasons.
If the processing of personal data concerning you has been restricted, such data – apart from their storage – may only be processed with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the Union or a Member State.
If the processing restriction has been limited in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.
4. Right to cancellation
a) Duty to delete
You may request the data controller to delete the personal data concerning you immediately and the data controller is obliged to delete this data immediately if one of the following reasons applies:
- The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
- You revoke your consent on which the processing pursuant to Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a DSGVO was based and there is no other legal basis for the processing.
- You object to the processing pursuant to Art. 21 (1) DSGVO and there are no overriding legitimate reasons for the processing or you object to the processing pursuant to Art. 21 (2) DSGVO.
- The personal data concerning you have been processed unlawfully.
- The deletion of your personal data is necessary to fulfil a legal obligation under Union law or the law of the Member States to which the data controller is subject.
- The personal data relating to you have been collected in relation to information society services offered pursuant to Art. 8 para. 1 DSGVO.
b) Information to third parties
If the person responsible has made the personal data concerning you public and is obliged to delete them in accordance with Art. 17 (1) DSGVO, he shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform the persons responsible for data processing who process the personal data that you, as the person concerned, have requested them to delete all links to this personal data or copies or replications of this personal data.
The right to deletion does not exist if the processing is necessary
- on the exercise of freedom of expression and information;
- to fulfil a legal obligation which processing is subject to under the law of the Union or of the Member States to which the controller is subject or to perform a task carried out in the public interest or in the exercise of official authority vested in the controller;
- for reasons of public interest in the field of public health pursuant to Art. 9 para. 2 lit. h and i and Art. 9 para. 3 DSGVO;
- for archival purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para. 1 DSGVO, insofar as the law referred to under section a) presumably makes it impossible or seriously impairs the attainment of the objectives of such processing, or
- to assert, exercise or defend legal claims.
5. Right to information
If you have exercised your right to rectify, cancel or limit the processing of your personal data against the controller, the latter is obliged to notify all recipients to whom the personal data concerning you have been disclosed of such rectification, cancellation or limitation, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of such recipients by the data controller.
6. Right to data transferability
You have the right to receive the personal data concerning you that you have provided to the responsible person in a structured, common and machine-readable format. In addition, you have the right to communicate these data to another data controller without being hindered by the controller to whom the personal data was provided, provided that
- the processing is based on a consent pursuant to Art. 6 para. 1 lit. a DSGVO or Art. 9 para. 2 lit. a DSGVO or on a contract pursuant to Art. 6 para. 1 lit. b DSGVO and
- processing is carried out using automated procedures.
In exercising this right, you also have the right to request that the personal data concerning you be transferred directly from one responsible person to another responsible person, insofar as this is technically feasible. Freedoms and rights of other persons must not be affected by this.
The right to data transfer does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
7. Right of objection
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data on the basis of Art. 6 para. 1 lit. e or f DSGVO; this also applies to profiling based on these provisions.
The person responsible will no longer process the personal data concerning you unless he can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is connected with such direct marketing.
If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for such purposes.
You have the possibility to exercise your right of objection through automated procedures using technical specifications in connection with the use of Information Society services, notwithstanding Directive 2002/58/EC.
8. Right to revoke the declaration of consent under data protection law
If you have submitted a data protection declaration of consent, you have the right to revoke it at any time. The revocation of your consent does not affect the legality of the processing that took place on the basis of your consent until you revoke your consent.
9. Automated decision in individual cases including profiling
You have the right not to be subject to any decision based solely on automated processing, including profiling, that has any legal effect on you or similarly significantly affects you. This does not apply if the decision
- is necessary for the conclusion or performance of a contract between you and the person responsible,
- is authorised by legislation of the Union or of the Member States to which the person responsible is subject and contains adequate measures to safeguard your rights and freedoms and your legitimate interests, or
- with your explicit consent.
However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 DSGVO, unless Art. 9 para. 2 lit. a or g DSGVO applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.
With regard to the cases referred to in (1) and (3), the person responsible shall take appropriate measures to protect the rights and freedoms as well as your legitimate interests, including at least the right to obtain the intervention of a person on the part of the person responsible, to state his own position and to challenge the decision.
10. Right of appeal to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in particular in the Member State of your residence, place of work or place of presumed infringement, if you consider that the processing of your personal data is in breach of the DSGVO.
The supervisory authority with which the complaint was lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 DSGVO.
The competent supervisory authority for data protection issues for our company is the data protection officer of the federal state in which our company is based. A list of the data protection officers and their contact details can be found in the following link: